Free shipping on orders over €150Instant digital download — print at home or with your local print shop

Amsterdam · N 52.4°

Tehran · N 35.7°

Digital editions

Est. 2026

Azadi Tower, Tehran

Tehran · Amsterdam · Est. 2026

Persian heritage objects for the contemporary interior

IsfahanاصفهانLutلوتRashtرشت

Why “Tār”

Tār is the thread the warp that holds a carpet together, the string of an instrument, the line a pattern travels across six centuries to reach your wall.

تار — نخ، رشته، تار

Rasht collection poster

The Collections

I

Rasht

رشت

Caspian green and needlework crimson. The embroidery tradition of Gilan, redrawn as landscape.

II

Lut

لوت

The desert at its emptiest — heat, horizon, and the long shadow of a caravan that passed centuries ago.

III

Isfahan

اصفهان

Dome geometry and turquoise faience, abstracted to a single breathing form. The mosque as line, not monument.

View the Collections

The Collections

Rasht collection poster
I

Rasht

رشت

Caspian green and needlework crimson. The embroidery tradition of Gilan, redrawn as landscape.

Lut collection poster
II

Lut

لوت

The desert at its emptiest — heat, horizon, and the long shadow of a caravan that passed centuries ago.

Isfahan collection poster
III

Isfahan

اصفهان

Dome geometry and turquoise faience, abstracted to a single breathing form. The mosque as line, not monument.

View the Collections

The July Release

انتشار تازه
View all editions
Cypress 01, a Persian cypress reduced to line and green faience

Edition of the month

Cypress 01

سرو

The free cypress — sarv-e āzād — reduced to line and evergreen faience. The new plate in the July release.

  • Digital edition · instant download
  • Print up to 50 × 76 cm
  • Archival master · numbered

Anatomy of an edition

Every line has a source

Nothing here is a motif for motif's sake. Each edition is traced back to a building, a manuscript, a loom — then redrawn until only the essential geometry remains.

The dome of Sheikh Lotfollah, from Isfahan 02, annotated
  1. Dome geometrySheikh Lotfollah, reduced to line
  2. Archival paletteFaience turquoise · bone · terra
  3. Numbered editionMaster proofed to 76 cm

A pattern is a message that outlives its messenger.

The palette we work from

Five pigments · six centuries

Firouzeh

Faience turquoise · #2E8C8A

Zaferan

Saffron gold · #D4952A

Anar

Pomegranate crimson · #8B1A2C

Nil

Indigo cobalt · #2B4B8C

Khāk

Earth terra · #C4622D

Our Practice

  1. One editorial eye

    Every piece is chosen, redrawn and released by a single hand. No licensing, no stock motifs.

  2. Heritage, not pastiche

    We work from the primary sources — tile, manuscript, textile — and let them breathe in negative space.

  3. Made to be printed

    Each edition ships as an archival digital master, proofed for prints up to 76 centimetres.