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Amsterdam · N 52.4°

Tehran · N 35.7°

Digital editions

Est. 2026

Azadi Tower, Tehran

Tehran · Amsterdam · Est. 2026

Persian heritage objects for the contemporary interior

IsfahanاصفهانLutلوتRashtرشت

Why “Tār”

Tār is the thread the warp that holds a carpet together, the string of an instrument, the line a pattern travels across six centuries to reach your wall.

تار — نخ، رشته، تار

Isfahan collection poster

The Collections

I

Isfahan

اصفهان

Dome geometry and turquoise faience, abstracted to a single breathing form. The mosque as line, not monument.

II

Lut

لوت

The desert at its emptiest — heat, horizon, and the long shadow of a caravan that passed centuries ago.

III

Rasht

رشت

Caspian green and needlework crimson. The embroidery tradition of Gilan, redrawn as landscape.

View the Collections

The Collections

Isfahan collection poster
I

Isfahan

اصفهان

Dome geometry and turquoise faience, abstracted to a single breathing form. The mosque as line, not monument.

Lut collection poster
II

Lut

لوت

The desert at its emptiest — heat, horizon, and the long shadow of a caravan that passed centuries ago.

Rasht collection poster
III

Rasht

رشت

Caspian green and needlework crimson. The embroidery tradition of Gilan, redrawn as landscape.

View the Collections

The July Release

انتشار تازه
View all editions
Isfahan 02, a turquoise architectural poster

Edition of the month · No. 1 of 3

Isfahan 02

اصفهان

The dome of Sheikh Lotfollah, reduced to line and faience turquoise. The first plate in the July release.

  • Digital edition · instant download
  • Print up to 50 × 76 cm
  • Archival master · numbered

Anatomy of an edition

Every line has a source

Nothing here is a motif for motif's sake. Each edition is traced back to a building, a manuscript, a loom — then redrawn until only the essential geometry remains.

The dome of Sheikh Lotfollah, from Isfahan 02, annotated
  1. Dome geometrySheikh Lotfollah, reduced to line
  2. Archival paletteFaience turquoise · bone · terra
  3. Numbered editionMaster proofed to 76 cm

A pattern is a message that outlives its messenger.

The palette we work from

Five pigments · six centuries

Firouzeh

Faience turquoise · #2E8C8A

Zaferan

Saffron gold · #D4952A

Anar

Pomegranate crimson · #8B1A2C

Nil

Indigo cobalt · #2B4B8C

Khāk

Earth terra · #C4622D

Our Practice

  1. One editorial eye

    Every piece is chosen, redrawn and released by a single hand. No licensing, no stock motifs.

  2. Heritage, not pastiche

    We work from the primary sources — tile, manuscript, textile — and let them breathe in negative space.

  3. Made to be printed

    Each edition ships as an archival digital master, proofed for prints up to 76 centimetres.